The 4 Marketing Leadership Skills You Need This Year

Ask any digital marketing specialist, and they’ll tell you the same thing. The time when digital marketers didn’t have to look beyond their marketing skills is long gone, and it’s not coming back.

Digital marketing consultants no longer work alone. They have their own teams. They lead departments focused on maximizing the value of a company’s online presence.

To succeed in marketing in this day and age, these are some of the skills you need:

1. Communication

Every guide that tells you how to be a good marketer emphasizes communication skills, and for a good reason.

Digital marketers work closely with their teams to accomplish specific goals for their clients. This requires them to be great communicators.

Communication isn’t just about getting your point across. It’s also about how well you’re able to understand the other person.

The hallmark of great leaders is their ability to communicate well. Become the best leader you can be by working on your active listening, improving your writing ability, and polishing your public speaking skills.

2. Objectivity

Hard work and dedication can turn you into a great marketer, but objectivity will allow you to identify room for improvement.

As a leader, you’ll not only want to perform at your full potential, but you’ll want your team to do the same. To do this, you’ll need to objectively assess your team’s weaknesses, and work to fix them.

Objectivity also helps you with the work itself. Sometimes, a marketing campaign doesn’t deliver the desired results. Other times, your client’s branding doesn’t seem to connect with their customers.

In such situations, the average person can might get frustrated. However, a leader steps up, figures out what’s wrong, and puts in the work to get it right.

3. Motivational Skills

If you’re leading a team, your team members will naturally turn to you.

Motivation does come from within but helping people find their motivation is a skill in itself.

Through encouragement, rewards, and corrective action as necessary, a leader must motivate their team to do better. They inspire their team members to improve consistently.

Not dwelling on past mistakes and identifying each person’s needs depending on their unique personality are important aspects of motivating your people.

4. Resourcefulness

The COVID-19 pandemic has transformed today’s business environment. Becoming, or being, a marketer today comes with challenges that did not exist before.

It’s unlikely that you’ll get the perfect client each time. As a digital marketer, most clients you help might not have worked on their online presence before.

They could be following outdated rules and worst practices, giving their website and social media platforms terrible rankings.

When working with such clients, you’ll need to make the best of what you’re given. You’ll have to get creative and use the resources you have to deliver results for them.

My work as a digital marketing expert in Orlando is backed by more than a decade of experience in digital strategy, web development, and project management.

Keep the conversation going by getting in touch with me today!