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Paid Search vs Organic Search: A Complete Comparison
Confused about the differences between paid search vs organic search?
As a business, you must know the distinction between the two. Both can become potent means of marketing your brand, after all. Adapting your strategies is crucial as more people are turning to Google to find new brands.
Read on as we explain the differences between these two concepts. That way, you’ll know how to use them to further your online exposure.
Uncovering the Relationship Between UI/UX Design and Business Growth
User Interface (UI) and User Experience (UX) have been in high demand in the last decade, with millions of businesses setting up their digital storefronts (websites and applications). As modern users become accustomed to digital services and online shopping, businesses are looking for different ways to improve their experience at every phase of their digital journey. Therefore, your platform’s UI/UX design can play a crucial role in enhancing your conversation rate, traffic, sales, and overall business growth.
Does Your Marketing Suck?
Does your marketing suck? It probably does since you found your way here. Or maybe, you’re just curious how the other half promotes their products and services. Either way, we’re glad you’re way here to learn why your marketing strategy doesn’t produce results or drive sales – or at least not as much as you like.
Influencer Marketing 101: Developing Effective Business Marketing Strategies
Did you ever rely on a celebrity or Instagram model’s review to purchase from a fashion brand or skincare company? These testimonials can be pretty convincing for most consumers. While various digital marketing trends make businesses stand out, influencer marketing continues to dominate today’s marketing world.
Neumorphism – The Latest Trend in UI Design
Our world is becoming more digital every day, especially following the pandemic. There’s barely any aspect of life left untouched by digital technologies in the new normal. With our lives on the fast track, we’re now accustomed to everything being available at the click of a button. FYI, even the button is digital now.
What's Next for Brand Marketing in the New Normal?
The COVID-19 pandemic has disrupted business as usual worldwide and transformed marketing almost beyond recognition. This great period of uncertainty and turbulence saw a series of transitions in consumer behavior, from how they sought information to how they communicated with brands and their purchasing patterns. These changes meant that businesses had to rethink and revamp their brand marketing strategies to survive and thrive in the evolving landscape.
The Role Of Marketing in Digital Transformation
We live in a digital world where technology is becoming an increasingly important aspect of business, especially following the COVID-19 pandemic. Following the lockdowns, restrictions, and uncertainty, thousands of business leaders embraced digital transformation to ensure continuity and stay competitive. Although IT experienced the most upgrades in terms of changes, another department that saw major transitions was marketing.
Why YouTube Marketing Should Be Part Of Your Digital Marketing Strategy
YouTube is one of the largest content platforms worldwide, with over 2.3 billion users and viewers. What started as a regular video-viewing platform is now a significant business marketing tool for enterprises.
Find Your Pot of Gold with these Powerful Digital Marketing Tips
With the new normal in full flow following the COVID-19 pandemic, organizations now have the perfect opportunity to improve their marketing strategies and serve their customers. Unfortunately, both offline and digital marketing are complex due to the continuous changes in consumer behavior and emerging market developments.
3 Common Digital Marketing Mistakes to Avoid
Are you struggling to identify why your marketing strategies aren’t working as you expect them to? Many times we continue to employ different approaches to make our business successful without realizing where we went throughout the process. Here are three mistakes you could be making.
How to Get Long-Lasting Backlinks
There’s a clear rule when it comes to backlinks: you’ll be on the receiving end of the wrath of Google, and all the other search engines, for adding unnatural links.
Prosperous Web Design: How to Create a Sales Funnel
Imagine being able to run your business and bring in new customers on autopilot. You can spend more time working with people and less on promoting yourself.
If you know how to create a sales funnel, you can make that happen for yourself. From optimizing your free content to promoting your paid offer, consider how you can build your next sales funnel.
ChatGPT and its New Competitors: A Shift in Human-Technology Interaction
The advancement in technology has led to a revolution in the way humans interact with machines. One of the most remarkable developments in this area is ChatGPT, a language model developed by OpenAI.
Everything You Need to Know About the UX Design Process
About 70% of online businesses fail because of bad usability. Meanwhile, only 55% of companies conduct user experience (UX) testing. If you're not considering the end-user, you could frustrate them.
Leveraging Marketing Automation to Enhance Customer Experience
Marketing automation has been a trending buzzword in the business world for the last few years as organizations look to leverage the power of a centralized customer repository for enhanced experiences.
Top 10 Digital Marketing Tools for Cutting Edge Marketing
Executives estimated on average that 47% of their revenue for last year was generated by digital marketing. Having the right tools can help marketers elevate their campaigns from efficient to cutting edge.
But what are the top digital marketing tools and software worth investing in? Which programs can make a significant difference to campaign optimization?
Emerging Trends and Technologies in UI/UX Design
The COVID-19 pandemic has brought about a mountain of changes in the digital world as millions of businesses worldwide kick start or upgrade their digital presence using websites, apps, and software. The key changes were mostly related to user interface (UI) and user experience (UX) design following the emergence of contactless experiences, remote operations, and virtual meetings.
Creating a Killer Marketing Strategy for Your Business Plan in 2023
The marketing world is barely into the second quarter of 2022 and has already seen some major shifts in the industry. From the rise of short-form video content to conversational commerce, shoppable links, and the Metaverse, the post-pandemic market is bringing forth several trends and forcing companies to revamp their marketing strategies to keep pace with the developments.
5 Costs of Not Employing a Digital-First Approach
According to researchers at MIT, one common mistake 47% of organizations make, which results in billions of dollars of lost revenue, is not having a digital-first strategy.
A digital workplace has the potential to revolutionize a company, making it more competitive, and granting it the ability to save a lot of money.
The Importance of Leadership in Digital Marketing
Leadership is an important skill, beneficial for varying fields. This is no different in digital marketing, where excellent leadership can ensure that a company’s digital assets are optimized to achieve its goals.