Blog
Paid Search vs Organic Search: A Complete Comparison
Confused about the differences between paid search vs organic search?
As a business, you must know the distinction between the two. Both can become potent means of marketing your brand, after all. Adapting your strategies is crucial as more people are turning to Google to find new brands.
Read on as we explain the differences between these two concepts. That way, you’ll know how to use them to further your online exposure.
Does Your Marketing Suck?
Does your marketing suck? It probably does since you found your way here. Or maybe, you’re just curious how the other half promotes their products and services. Either way, we’re glad you’re way here to learn why your marketing strategy doesn’t produce results or drive sales – or at least not as much as you like.
Influencer Marketing 101: Developing Effective Business Marketing Strategies
Did you ever rely on a celebrity or Instagram model’s review to purchase from a fashion brand or skincare company? These testimonials can be pretty convincing for most consumers. While various digital marketing trends make businesses stand out, influencer marketing continues to dominate today’s marketing world.
What's Next for Brand Marketing in the New Normal?
The COVID-19 pandemic has disrupted business as usual worldwide and transformed marketing almost beyond recognition. This great period of uncertainty and turbulence saw a series of transitions in consumer behavior, from how they sought information to how they communicated with brands and their purchasing patterns. These changes meant that businesses had to rethink and revamp their brand marketing strategies to survive and thrive in the evolving landscape.
The Role Of Marketing in Digital Transformation
We live in a digital world where technology is becoming an increasingly important aspect of business, especially following the COVID-19 pandemic. Following the lockdowns, restrictions, and uncertainty, thousands of business leaders embraced digital transformation to ensure continuity and stay competitive. Although IT experienced the most upgrades in terms of changes, another department that saw major transitions was marketing.
Why YouTube Marketing Should Be Part Of Your Digital Marketing Strategy
YouTube is one of the largest content platforms worldwide, with over 2.3 billion users and viewers. What started as a regular video-viewing platform is now a significant business marketing tool for enterprises.
Find Your Pot of Gold with these Powerful Digital Marketing Tips
With the new normal in full flow following the COVID-19 pandemic, organizations now have the perfect opportunity to improve their marketing strategies and serve their customers. Unfortunately, both offline and digital marketing are complex due to the continuous changes in consumer behavior and emerging market developments.
3 Common Digital Marketing Mistakes to Avoid
Are you struggling to identify why your marketing strategies aren’t working as you expect them to? Many times we continue to employ different approaches to make our business successful without realizing where we went throughout the process. Here are three mistakes you could be making.
How to Get Long-Lasting Backlinks
There’s a clear rule when it comes to backlinks: you’ll be on the receiving end of the wrath of Google, and all the other search engines, for adding unnatural links.
Everything You Need to Know About the UX Design Process
About 70% of online businesses fail because of bad usability. Meanwhile, only 55% of companies conduct user experience (UX) testing. If you're not considering the end-user, you could frustrate them.
Leveraging Marketing Automation to Enhance Customer Experience
Marketing automation has been a trending buzzword in the business world for the last few years as organizations look to leverage the power of a centralized customer repository for enhanced experiences.
Top 10 Digital Marketing Tools for Cutting Edge Marketing
Executives estimated on average that 47% of their revenue for last year was generated by digital marketing. Having the right tools can help marketers elevate their campaigns from efficient to cutting edge.
But what are the top digital marketing tools and software worth investing in? Which programs can make a significant difference to campaign optimization?
Creating a Killer Marketing Strategy for Your Business Plan in 2023
The marketing world is barely into the second quarter of 2022 and has already seen some major shifts in the industry. From the rise of short-form video content to conversational commerce, shoppable links, and the Metaverse, the post-pandemic market is bringing forth several trends and forcing companies to revamp their marketing strategies to keep pace with the developments.
5 Costs of Not Employing a Digital-First Approach
According to researchers at MIT, one common mistake 47% of organizations make, which results in billions of dollars of lost revenue, is not having a digital-first strategy.
A digital workplace has the potential to revolutionize a company, making it more competitive, and granting it the ability to save a lot of money.
The Importance of Leadership in Digital Marketing
Leadership is an important skill, beneficial for varying fields. This is no different in digital marketing, where excellent leadership can ensure that a company’s digital assets are optimized to achieve its goals.
Finding the Perfect Balance Between Technical SEO and Content Marketing
Technical SEO is a collective noun used for all the nuts and bolts holding up your website, AKA the on-page elements of your website. The better the page speed, responsiveness, readability, and mutual interactivity, the more popular it’ll be among users and search engines, and the higher it’ll rank.
The Importance of Marketing in the Post-Pandemic World
Marketing has always been one of the key prerequisites to business success as it allowed them to promote and sell their products and services to a niche audience strategically. However, the COVID-19 pandemic has transformed markets worldwide, and the new dynamics are driving unforeseen shifts in the marketing function.
Consumer Psychology: A Deconstruction
Consumer psychology is essential for running predictive analytics. It’s defined as an aspect of psychological marketing—a process, more like—where consumers think a certain way and are influenced by specific factors before purchasing. Put simply, it’s knowing what makes a person tick to help companies align their strategy accordingly.
How Customer Experience Is the Driving Force for Digital Transformation
Digital transformation is crucial for all businesses, whether small or large.
This message seems to be reiterated in every discussion, whether in online articles, panel discussions, keynote speeches, or expert studies that are related to how businesses can remain relevant and competitive in the increasingly digital world.
Generating Organic Traffic in 2022: 3 SEO Strategies to Consider this Year
One thing that instantly pops up in your mind when planning to increase organic website traffic is search engine optimization or SEO. While SEO seems to be a simple task, its strategies are subject to constant changes and shifts.