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Consumer Psychology: A Deconstruction
Consumer psychology is essential for running predictive analytics. It’s defined as an aspect of psychological marketing—a process, more like—where consumers think a certain way and are influenced by specific factors before purchasing. Put simply, it’s knowing what makes a person tick to help companies align their strategy accordingly.
Digital Transformation in a Post-COVID World
Digitization has always been significant, but the COVID-19 pandemic gave it new and urgent importance. Overnight, companies had to change their business models and adapt to the new normal. Businesses that embraced this found a way to survive the pandemic. Those that didn’t were forced to shut their doors.
3 Psychological Elements to Boost Your Digital Marketing Strategy
Believe it or not, psychological elements in online marketing can ward off potential customers or convert them into returning consumers.
Marketing Psychology: Influence Your Customers
The key to influencing customers is understanding their needs and buying habits – this is where marketing psychology shines.
How to Use Psychology in Marketing
While we all like to think that we’re above falling for psychological tricks, the truth is that psychological marketing techniques work because consumers are irrational.