3 Psychological Elements to Boost Your Digital Marketing Strategy

Have you ever thought about what vibes exude from your digital marketing strategy? Believe it or not, psychological elements in online marketing can ward off potential customers or convert them into returning consumers. Research has shown that 70 percent of internet users like to learn about products through content rather than conventional advertisements. 

With countless social media pages, websites, images, and online videos scrambling to get your customers’ attention, you need a striking strategy to dominate the competition. Here are some psychological and social elements in online marketing. 

Reliance

One of the biggest priorities for customers is trusting a brand’s products and services. The digital world is filled with con artists and scammers, phishers, and fake news publishers. If your customers can trust that your organization will deliver its promise, they’ll be more likely to engage, interact with, and purchase your products.

Not only does this element bind consumers to your brand, but it also determines their purchase decisions. You can create trust between your brand and customers through client success stories, reviews, testimonials, number of subscribers and social shares, security badges, and many more.

By incorporating these in your social and web content, you’re letting your consumers know that you uphold honesty and integrity. It also reflects that your company will do its utmost to deliver a product that aligns with your statements.

Social Evidence

Let’s face it; customers are more likely to believe your word if you have something to show for it. This principle is based on mirroring, which shows that the more likes or shares your online content gets in the first hour, the more popular your brand is.

But how do you show potential customers that your brand is worth their time? One method is to display the number of monthly visits to your blogs and participants in your user groups. Heartwarming instances of how your product changed people’s lives can convince your consumers to try out your eCommerce platform.

Mutual Benefit

You may have heard that nothing in life comes free. But customers are more likely to purchase your products if they see some form of kindness and generosity on your end. Your digital marketing strategy should repeatedly give your customer base value before you direct them to a sale.

It can heavily impact their decision to shop for a particular item and increase their likelihood of becoming returning customers. You can do this by revealing valuable information and insights about your products on your social media accounts, websites, video channels, and emails.  

To learn more about Psychology in Marketing or other Digital Marketing related topics check out some of my other blogs. If you’re interested in discussing this more or any other topics on digital marketing, feel free to contact me to keep the conversation going!