MarketiNg Minds
This book aims to spread knowledge and expertise to others in the industry as well as those just entering the world of marketing. In addition to discussing various cognitive biases and the psychological theories based on them, this book examines consumer behavior as a whole, its importance, influences upon it, and emerging fields such as neuromarketing. It also includes a section on ethical considerations when employing such methods, and the extent to which these marketing techniques can be used without causing harm to consumers.
132 Pages
6 Chapters
Overview
List of Chapters included in the ebook
Chapter 1
Consumer Behavior
Chapter 2
Consumer Motivation
Chapter 3
Psychological Marketing Strategies
Chapter 4
What Not to Do
Chapter 5
Neuromarketing and Consumer Neuroscience
Chapter 6
Ethical Implications
What People Are Saying
“This book is really engaging and relatable, it gets into the science behind the way we can motivate our consumer’s behavior like never before.”
— Brian Belissimo
About the Author
Rob Garay is a veteran digital marketer with over 12 years of experience in the industry. He believes that the principles of consumer behavior and user patterns are rooted in psychology. He completed his B.S. in Psychology and a master’s degree in Business Administration He is well-versed in psychological marketing techniques, consumer behavior analysis, and integrating these into digital marketing.