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Finding the Perfect Balance Between Technical SEO and Content Marketing
Technical SEO is a collective noun used for all the nuts and bolts holding up your website, AKA the on-page elements of your website. The better the page speed, responsiveness, readability, and mutual interactivity, the more popular it’ll be among users and search engines, and the higher it’ll rank.
The Importance of Marketing in the Post-Pandemic World
Marketing has always been one of the key prerequisites to business success as it allowed them to promote and sell their products and services to a niche audience strategically. However, the COVID-19 pandemic has transformed markets worldwide, and the new dynamics are driving unforeseen shifts in the marketing function.
Consumer Psychology: A Deconstruction
Consumer psychology is essential for running predictive analytics. It’s defined as an aspect of psychological marketing—a process, more like—where consumers think a certain way and are influenced by specific factors before purchasing. Put simply, it’s knowing what makes a person tick to help companies align their strategy accordingly.
How Customer Experience Is the Driving Force for Digital Transformation
Digital transformation is crucial for all businesses, whether small or large.
This message seems to be reiterated in every discussion, whether in online articles, panel discussions, keynote speeches, or expert studies that are related to how businesses can remain relevant and competitive in the increasingly digital world.
Generating Organic Traffic in 2022: 3 SEO Strategies to Consider this Year
One thing that instantly pops up in your mind when planning to increase organic website traffic is search engine optimization or SEO. While SEO seems to be a simple task, its strategies are subject to constant changes and shifts.
5 Tricks on How to Develop a Digital-First Workforce
We’re lucky to be alive during a workplace tech revolution. As the majority of the world’s population was practicing social distancing and work from home, numerous organizations shifted to a digital-first strategy.
Even before the pandemic, employees were leveraging technologies to optimize business operations. These technologies offer the possibility of greater efficiency and stronger customer engagement.
7 Types Of Digital Marketing to Consider For Your Digital Campaign
The phrase ‘digital marketing’ encompasses all marketing activities that reach consumers through digital devices. In this post, we’ll be breaking down 7 of the most popular forms of digital marketing.
Use This On-Page SEO Checklist to Optimize Your Website
On-page SEO helps web pages and blog posts gain visibility on search engines by making your content easier to recognize, analyze, and rank. To aid you throughout this process, we’ve created a simple checklist that will allow you to never miss out on an opportunity to optimize whatever you have to offer to your audiences.
Identifying Social Media Trends in Marketing: 2021 Edition
With more than 30 million different small businesses throughout the United States, one thing is certain: competition is everywhere.
No matter your industry, no matter your niche, it's crucial that you have strategies in place to help your business stand out from the crowd - but the truth of the matter is that this is easier said than done.
One reliable way to do this is through social media marketing. Keep in mind, though, that what worked in 2010 isn't going to work today.
Digital Transformation in a Post-COVID World
Digitization has always been significant, but the COVID-19 pandemic gave it new and urgent importance. Overnight, companies had to change their business models and adapt to the new normal. Businesses that embraced this found a way to survive the pandemic. Those that didn’t were forced to shut their doors.
Tips for Becoming a Leader in Digital Marketing
Digital marketing is a dynamic field that is constantly changing and evolving. To be a key player in the industry, it’s essential for marketers to not only keep up with these changes but to actively drive innovation.
Branding Your Business in 2021: 4 Things You Should Know
Your brand needs to be the single most remarkable thing about your business. It’s what helps you stand out from the crowd. It’s what differentiates you from your competitors.
5 Ways to Improve Your Marketing Leadership Skills and Strategies
If you're looking for ways to improve your marketing, having the right leader is important. Let's take a look at the skills needed for marketing leadership.
The 4 Marketing Leadership Skills You Need This Year
To succeed in marketing in this day and age, these are some of the skills you need.
ROI on Different Social Media Platforms
Approximately 3.2 billion users use social media – that’s 45% of the population. It’s safe to say that social media has a broad reach.
Does Data Improve Digital Marketing?
According to Forbes, 64% of executives agree that data-driven marketing is essential for success amid the competitive world we live in. 57% said that data-driven marketing campaigns showed a higher ROI as compared to non-data-driven campaigns.
Top 5 Digital Marketing Trends for 2021
The pandemic has massively sped up the move towards digitization. The changes that we all expected to see five years from now are being implemented today.
Top 5 Ways to Make Your Website More Accessible
By making your website more accessible, your business will extend its reach to even more customers.
3 Common Myths About Digital Marketing You Should Know
How often have you heard the common misconception that owning a website is enough to market your products digitally? Digital marketing is only increasing in importance, as consumers are now spending more time on social media and using the internet to research for and on a product.
How to Successfully Tackle Duplicate Content Issues
Duplicate content can be a headache for brands and businesses online. It negatively impacts page rankings and can even lead to penalties by the search engine.