3 Common Myths About Digital Marketing You Should Know

How often have you heard the common misconception that owning a website is enough to market your products digitally? Digital marketing is only increasing in importance, as consumers are now spending more time on social media and using the internet to research for and on a product. Research has shown that since the start of 2017, mobile web traffic has consistently made up nearly half of all global web traffic.

But there are certain myths floating around that have nothing to do with what digital marketing is actually about. Here are common digital marketing myths you shouldn’t believe. 

Myth #1: Content Marketing Can Be Overlooked

If you thought your work is done once your website is up and running, think again. To ensure your digital marketing prospers, you need to have relevant and updated content on your website to engage with your customers.

Displaying consistent content can improve your rank on multiple search engines. But it can also communicate positive thoughts to your potential customers. For example, if your online presence isn’t strong enough and the last blog you posted was six months ago, it might make your target audience feel that their loyalty isn’t important.

One of the most significant benefits of content marketing is that it can establish trust with your customers. The more you post new content, the more your customers will share and engage with it.

Myth #2: SEO Is Dead

You may have heard it through the grapevine that SEO is no longer necessary, as Google has changed its algorithm and the way it ranks websites over the last couple of years. But the objective was to get rid of old SEO techniques that were more spam than original content.

Additionally, people are now engaging in more searches than ever before, which means the importance of SEO has only increased. While social media usage is rising, many consumers still use search engines to research a brand or product.

What does this mean for your business? Simply this: strong SEO tactics in your content and website can significantly impact your ranks on search engines. You can make your brand apparent to users who go through search results, converting a potential customer to an actual one.

Myth #3: A Single Social Media Account is Sufficient

You can connect with your potential and current customers through various social media platforms.

Whether it’s Snapchat, Twitter, Instagram, or Facebook, you can target a wider audience if your brand is advertised on multiple social media platforms.

If you’re unavailable on all social networks, you might miss out on your ideal customer, and your consumer experience might suffer.

If you’re interested in discussing this more or any other topics on digital marketing, feel free to contact me to keep the conversation going!