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Marketing to the Younger Generation
Unlike other generations, millennials and Gen Z have grown up with the internet and are children of the digital age. Marketing to them, therefore, differs significantly from marketing to older generations.
3 Psychological Elements to Boost Your Digital Marketing Strategy
Believe it or not, psychological elements in online marketing can ward off potential customers or convert them into returning consumers.
Why Digital Strategy Is Essential For Success
As of January 2021, almost 60% of the world’s population (4.66 billion people) had access to the internet, with 92.6% of these users accessing the internet through mobile devices. That’s 4.32 billion people on mobile alone. As these numbers continue to increase exponentially, it is very clear that we’re dealing with a world while digitization is more important than ever before. Consumers are constantly on the go, and there are seemingly countless platforms and digital channels ready to use to expand your reach.
Futuristic Marketing: How Artificial Intelligence Can Be Applied to Digital Marketing
Are you looking for revolutionizing ways to boost conversions and enhance customer experiences? I’d recommend using artificial intelligence.
Marketing Psychology: Influence Your Customers
The key to influencing customers is understanding their needs and buying habits – this is where marketing psychology shines.
The Importance of Video in Digital Marketing
Marketing trends come and go but using videos in digital marketing is here to stay.
Email Marketing: A Sign of the Past or Still Relevant?
With the advent of social media and the popularity of other types of digital marketing, many are saying that email marketing is dying.
6 Ways to Make Your Website More User-Friendly
A website is no longer an additional tool, but THE tool in your arsenal.
The Fundamentals of UX Design
UX design is an umbrella term for processes and strategies that focus on user satisfaction, and the methods that work toward achieving this.
Marketing Platforms: The Ultimate Guide
With 4.4 billion people using the internet, and 30% of consumers preferring to interact with businesses through social media.
Digital Marketing Mistakes to Avoid
While there are many (and I mean, many) ways you can go wrong in this field, here are some of the most common ones.
10 Latest Website Design Trends for 2021
Every year comes with more innovation than the last, with creativity in technology becoming ever more awe-inspiring.
How to Use Psychology in Marketing
While we all like to think that we’re above falling for psychological tricks, the truth is that psychological marketing techniques work because consumers are irrational.
10 Digital Marketing Trends To Adapt In Order to Stay on Top
The future looks bright in the world of digital marketing, not only because of the unbelievable rise in technology but due to the Pandemic.
Choosing The Right Dashboard Platform For You
It can be sometimes hard enough to complete your day to day operations from email marketing, Social, PPC, etc.
Digital Marketing in the COVID-19 Era
Digital marketing has always been important, but with the shift in the world, it has become more important than ever.