Futuristic Marketing: How Artificial Intelligence Can Be Applied to Digital Marketing
Are you looking for revolutionizing ways to boost conversions and enhance customer experiences? I’d recommend using artificial intelligence. In 2019, more than one in three companies were either already using AI or planned to utilize them in their business.
AI-powered solutions are transforming the digital marketing landscape as we know it. While you may already be experimenting with some form of AI in online marketing, embracing it can open up several avenues for your business. Here’s how artificial intelligence is transforming digital marketing.
Personalized Products
Consumers are more likely to revisit your website if they felt the experience was customized for them. AI technology can help you collect user information from varying platforms and acquire an accurate analysis for your target audience.
In this way, you can effectively identify your users’ needs and develop the marketing strategy accordingly. The pages that your customers browse, the products they buy, the tools they use most frequently can help you create a personalized customer experience.
It helps you clarify a potential customer’s needs, providing them with recommendations that indicate their habits and boost your company’s sales.
Brand Identity
New visual technologies can create an entirely innovative experience that helps customers come to terms with your brand identity. Through virtual and augmented reality, consumers can interact and learn about your brand, making it easy for them to recall an exciting experience.
For example, Pokémon Go enabled its users to catch their desired Pokémon by looking through their phone in reality with superimposed images. Customer experiences like these are hard to forget and easier to indulge in again. It creates a connection between your brand and consumers, building a more effective form of loyalty in your customer base.
Accessibility
Previously, web accessibility wasn’t a priority for web designers and marketers. But as artificial intelligence grew in importance, it allowed different types of consumers to access the web, including persons with disabilities.
An AI-powered accessible website can not only help you comply with web accessibility regulations and avoid lawsuits; it can also help you create a constructive marketing strategy.
Your target audience can engage better with your products or services and ultimately become your customers. How? For starters, artificial intelligence can modify your website for a seamless customer experience without destroying your site performance, functionality, or design.
To learn more about AI or other Digital Marketing related topics check out some of my other blogs. If you’re interested in discussing this more or any other topics on digital marketing, feel free to contact me to keep the conversation going!
