Top 5 Digital Marketing Trends for 2021
The pandemic has massively sped up the move towards digitization. The changes that we all expected to see five years from now are being implemented today. Many physical retail only businesses have jumped to the online space in hopes of reaching a wider audience and getting more conversions.
If you’re looking to make the best of your move to the digital sphere, keep these top trends for 2021 in mind.
#1. Being TOP is everything
Content matters, but so does being on top of the search list. Having the best writers on your team is not enough. If you can’t optimize your content, then out goes your chance of landing a new customer. If you’re not on the first search result page, then your content won’t be seen. Ranking highest is even better as 35% of clicks go to the first position. So yes, being top really is everything, as your content has a better chance of clicks.
#2. Page speed has become integral
Due to the lockdown, many organizations have shifted their focus to the online space. As a result, the market is saturated with everyone wanting a piece of the same cake. Due to the increased competitiveness, I expect that page speed will become more critical than ever. According to Google, a mere jump from 1 to 5 seconds of load time increases bounce rate by 90%! Regardless of how good your content is, IT WON’T MATTER if you can’t get users to read it.
#3. Behavioral Analytics
SERP ranking and page speed are just the tip of the iceberg. Customer analytics will play a major role in 2021 as well. Head of SEO at Erudite, Inameti-Archibong, stated that Google is constantly updating to give immediate satisfaction to users. Keywords will no longer be the defining feature of relevancy. This would instead be assessed through behavioral analytics of the customer, allowing brands to increase traffic AND conversion.
#4. Short-form Videos
Short-form video ads are expected to increase in 2021. The video medium has become increasingly popular among consumers. According to Business Insider, about two-thirds of adult internet users believe the video length to be the most essential feature. This has put a lot of pressure on brands to create valuable content that can be packed into just 15 or 30 seconds.
#5. Content on GenZ Platforms
Since short-form videos are slowly becoming a norm, it’s no surprise that Instagram reels, stories, and TikTok videos are becoming a popular medium for ads. These are the places where you will find your customers and efficiently distribute your content to get a wider reach. So, adding these platforms to your marketing strategy is a must this year. Moreover, this allowed user-generated content marketing to skyrocket. These include videos, images, or audio that are reposted by brands. The candid nature and super relatability make them a major hit amongst consumers.
Looking for more insights about digital marketing? Connect with me on LinkedIn and get regular updates for posts on social media management, internet marketing services, and more or contact me to keep the conversation going.
