With more than 30 million different small businesses throughout the United States, one thing is certain: competition is everywhere.

No matter your industry, no matter your niche, it's crucial that you have strategies in place to help your business stand out from the crowd - but the truth of the matter is that this is easier said than done.

One reliable way to do this is through social media marketing. Keep in mind, though, that what worked in 2010 isn't going to work today.