Blog
Uncovering the Relationship Between UI/UX Design and Business Growth
User Interface (UI) and User Experience (UX) have been in high demand in the last decade, with millions of businesses setting up their digital storefronts (websites and applications). As modern users become accustomed to digital services and online shopping, businesses are looking for different ways to improve their experience at every phase of their digital journey. Therefore, your platform’s UI/UX design can play a crucial role in enhancing your conversation rate, traffic, sales, and overall business growth.
The Role Of Marketing in Digital Transformation
We live in a digital world where technology is becoming an increasingly important aspect of business, especially following the COVID-19 pandemic. Following the lockdowns, restrictions, and uncertainty, thousands of business leaders embraced digital transformation to ensure continuity and stay competitive. Although IT experienced the most upgrades in terms of changes, another department that saw major transitions was marketing.
5 Costs of Not Employing a Digital-First Approach
According to researchers at MIT, one common mistake 47% of organizations make, which results in billions of dollars of lost revenue, is not having a digital-first strategy.
A digital workplace has the potential to revolutionize a company, making it more competitive, and granting it the ability to save a lot of money.
The Importance of Leadership in Digital Marketing
Leadership is an important skill, beneficial for varying fields. This is no different in digital marketing, where excellent leadership can ensure that a company’s digital assets are optimized to achieve its goals.
How Customer Experience Is the Driving Force for Digital Transformation
Digital transformation is crucial for all businesses, whether small or large.
This message seems to be reiterated in every discussion, whether in online articles, panel discussions, keynote speeches, or expert studies that are related to how businesses can remain relevant and competitive in the increasingly digital world.
5 Tricks on How to Develop a Digital-First Workforce
We’re lucky to be alive during a workplace tech revolution. As the majority of the world’s population was practicing social distancing and work from home, numerous organizations shifted to a digital-first strategy.
Even before the pandemic, employees were leveraging technologies to optimize business operations. These technologies offer the possibility of greater efficiency and stronger customer engagement.
Digital Transformation in a Post-COVID World
Digitization has always been significant, but the COVID-19 pandemic gave it new and urgent importance. Overnight, companies had to change their business models and adapt to the new normal. Businesses that embraced this found a way to survive the pandemic. Those that didn’t were forced to shut their doors.