Rob Garay 7/8/22 Rob Garay 7/8/22

5 Tricks on How to Develop a Digital-First Workforce

We’re lucky to be alive during a workplace tech revolution. As the majority of the world’s population was practicing social distancing and work from home, numerous organizations shifted to a digital-first strategy.

Even before the pandemic, employees were leveraging technologies to optimize business operations. These technologies offer the possibility of greater efficiency and stronger customer engagement.

Rob Garay 7/6/22 Rob Garay 7/6/22

7 Types Of Digital Marketing to Consider For Your Digital Campaign

The phrase ‘digital marketing’ encompasses all marketing activities that reach consumers through digital devices. In this post, we’ll be breaking down 7 of the most popular forms of digital marketing.

Rob Garay 10/12/21 Rob Garay 10/12/21

Identifying Social Media Trends in Marketing: 2021 Edition

With more than 30 million different small businesses throughout the United States, one thing is certain: competition is everywhere.

No matter your industry, no matter your niche, it's crucial that you have strategies in place to help your business stand out from the crowd - but the truth of the matter is that this is easier said than done.

One reliable way to do this is through social media marketing. Keep in mind, though, that what worked in 2010 isn't going to work today.

Rob Garay 7/12/21 Rob Garay 7/12/21

Digital Transformation in a Post-COVID World

Digitization has always been significant, but the COVID-19 pandemic gave it new and urgent importance. Overnight, companies had to change their business models and adapt to the new normal. Businesses that embraced this found a way to survive the pandemic. Those that didn’t were forced to shut their doors.

Rob Garay 7/6/21 Rob Garay 7/6/21

Tips for Becoming a Leader in Digital Marketing

Digital marketing is a dynamic field that is constantly changing and evolving. To be a key player in the industry, it’s essential for marketers to not only keep up with these changes but to actively drive innovation.

Rob Garay 5/17/21 Rob Garay 5/17/21

ROI on Different Social Media Platforms

Approximately 3.2 billion users use social media – that’s 45% of the population. It’s safe to say that social media has a broad reach.

Rob Garay 4/26/21 Rob Garay 4/26/21

Does Data Improve Digital Marketing?

According to Forbes, 64% of executives agree that data-driven marketing is essential for success amid the competitive world we live in. 57% said that data-driven marketing campaigns showed a higher ROI as compared to non-data-driven campaigns.

Rob Garay 4/22/21 Rob Garay 4/22/21

Top 5 Digital Marketing Trends for 2021

The pandemic has massively sped up the move towards digitization. The changes that we all expected to see five years from now are being implemented today.

Rob Garay 3/29/21 Rob Garay 3/29/21

Top 5 Ways to Make Your Website More Accessible

By making your website more accessible, your business will extend its reach to even more customers.

Rob Garay 3/22/21 Rob Garay 3/22/21

3 Common Myths About Digital Marketing You Should Know

How often have you heard the common misconception that owning a website is enough to market your products digitally? Digital marketing is only increasing in importance, as consumers are now spending more time on social media and using the internet to research for and on a product.

Rob Garay 3/18/21 Rob Garay 3/18/21

How to Successfully Tackle Duplicate Content Issues

Duplicate content can be a headache for brands and businesses online. It negatively impacts page rankings and can even lead to penalties by the search engine.

Rob Garay 3/15/21 Rob Garay 3/15/21

Marketing to the Younger Generation

Unlike other generations, millennials and Gen Z have grown up with the internet and are children of the digital age. Marketing to them, therefore, differs significantly from marketing to older generations.

Rob Garay 3/8/21 Rob Garay 3/8/21

3 Psychological Elements to Boost Your Digital Marketing Strategy

Believe it or not, psychological elements in online marketing can ward off potential customers or convert them into returning consumers.

Rob Garay 3/2/21 Rob Garay 3/2/21

Why Digital Strategy Is Essential For Success

As of January 2021, almost 60% of the world’s population (4.66 billion people) had access to the internet, with 92.6% of these users accessing the internet through mobile devices. That’s 4.32 billion people on mobile alone. As these numbers continue to increase exponentially, it is very clear that we’re dealing with a world while digitization is more important than ever before. Consumers are constantly on the go, and there are seemingly countless platforms and digital channels ready to use to expand your reach.